Our Story

Our story started with a shared frustration: too much data, and not enough clarity. We saw organizations collecting vast amounts of information, yet struggling to turn it into insights that could genuinely support decision-making. Data was often complex, fragmented, or inaccessible to the people who needed it most.

From the beginning, our focus was not only on technical data skills, but on understanding the purpose behind the data. We believe that data should serve people — not the other way around. This mindset shaped the way we work: asking the right questions, understanding the broader context, and translating complexity into clear, actionable insights.

As we grew, we gained experience working on projects where accuracy, transparency, and accountability were essential. These environments taught us the importance of trust, ethical data use, and clear communication — particularly when working with stakeholders from different backgrounds, including public sector and government-related teams.

Over time, we developed a structured yet flexible approach. We combine strong analytical capabilities with practical delivery, ensuring that insights are not only technically sound but also relevant and usable. Our work supports long-term thinking, risk awareness, and evidence-based decisions, helping organisations move forward with confidence.

Today, we continue to focus on creating value through data. We are driven by curiosity, integrity, and a commitment to quality. Whether supporting strategic planning, operational improvements, or policy-related work, our goal remains the same: to bring clarity to complex information and help organisations make better, more informed decisions.

TEAM MEMBERS

William Smart

Director

Johanna Viana

Analyst

Majo and Mila

Marketing

Hippo and Boris

Logistics

“The team demonstrated a strong ability to turn complex data into clear, actionable insights.”

Pepe Pepe.

“Their work was well-structured, reliable, and consistently delivered on time.”

Mila Nesa.

“They communicated complex information in a way that was easy to understand for non-technical stakeholders.”

Majo.

“A thoughtful and detail-oriented approach that added real value to the project.”

Boris.

“Their understanding of data and its strategic impact was evident throughout the collaboration.”

Hippo.

“They showed a strong commitment to accuracy, transparency, and quality.”

My Mom.

“The insights provided supported confident and informed decision-making.”

Shakira.

“A reliable partner who understands both technical data and broader business context.”

Luis Miguel.

“Their analytical skills and clear communication made a meaningful difference to the outcome.” Mc Donals.

“Professional, responsive, and easy to work with from start to finish.”

Lionel Messi.